One is apt to think of etiquette as being of no more real use to the average citizen than a fedora--something that is of importance to none but the pretentious or sartorially confused. As a matter of fact, there is not a single thing that we do, or say, or choose, or use, or even think, that does not follow (or break) one of the exactions of etiquette. 

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It is essential to the ease of living that certain mechanical conventions be observed. Yet these so-called rules are nothing but the findings of long experience handed down for reasons of practical use. A knowledge of etiquette is of course essential to one's decent behavior, just as clothing is essential to one's decent appearance; and precisely as one wears the latter without being self-conscious of having on shoes or perhaps gloves, one who has good manners is equally unselfconscious in the observance of etiquette. 

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In this manual, we (the two pictured above) shall teach you to be unselfconscious, or perhaps even unconscious. Join us. Won't you?

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